UK Business Unit – iLikeOffers UK

The idea for iLikeOffers.co.uk was born in 2012 due to a frustration with the lack of personalisation for consumers across the UK offers market. We set out to change this, developing personalisation technology which uses our Smart Recommendation Engine to provide users with targeted offers, based on the things they love.

It puts users back in control so that they discover relevant offers based on their interests and favourite brands. To make this happen we work with over 2,500 brands, including Tesco, The Body Shop, lastminute.com and John Lewis. We also built in a social sharing element, with all offers and brands ranked across the site based on the number of social shares across Twitter, Facebook and Pinterest.

How the personalisation platform works

Users can register with iLikeOffers.co.uk via a ‘Sign up with Facebook’ function, enabling a free account to be set up in seconds. Recent interactions with brands on Facebook are analysed in real-time and a unique recommendation engine is used to match a user’s interests with relevant offers and voucher codes. If a user ‘likes’ British Airways on Facebook then offers from British Airways will be displayed within their ‘Personalised Offers’ feed on iLikeOffers.co.uk. Likewise, if a user has posted about a product such as ‘broadband’, then any broadband offers available will also be provided to the user within their ‘Personalised Offers’ feed on site.

For users who don’t register via the ‘Sign up with Facebook’ functionality, the recommendation engine takes factors into account such as demographic profiling, recent activity on iLikeOffers.co.uk and interests (e.g. fashion/travel).

Users are also able to select ‘favourite’ brands and set up ‘offer alerts’, which enables them to quickly view any offers from brands selected, as well as receive emails when a new offer is added for a brand they’ve set an alert up for.

Every registered user can set up their own preferences, change these at any time and save time by not having to spend hours hunting down offers that are relevant to them.