Our journey so far…
2012
2012 – Performance Digital is born
- August – Performance Digital Ltd is founded
- September – Performance Digital is accepted on to leading business incubator scheme, The Zoo Project, run by European affiliate network Tradedoubler
- October – iLikeOffers.co.uk is launched in the UK in beta, providing personalised offers for consumers
- November – Performance Digital launches Student-Discounts.co.uk, a UK student offers site
- December – Mobile phone comparison site PhoneBoxDirect.co.uk is acquired by Performance Digital
2013
2013 – International Expansion
- January – iLikeOffers.co.uk comes out of beta testing and rolls out new design
- February – Performance Digital acquires premium social domains including Tweeter.co.uk and Convo.co.uk
- March – iLikeOffers.co.uk is featured in national press, including The Sun and the Daily Mail
- April – Performance Digital launches voucher code sites in Australia, South Africa and India
- May – TopReviews.co.uk, a consumer electronics review site, is launched in the UK
- June – Further voucher code sites are launched in Canada, New Zealand and Ireland
- July – iLikeOffers.co.uk is given a facelift with new responsive design, optimised for all devices
- August – Product offers are integrated into iLikeOffers.co.uk, enabling consumers to discover all sale items at their favourite stores
- September – Performance Digital launches Australian fashion offers site, working with top international fashion brands
- October – Performance Digital secures exclusive offers with major Australian retailers including Dan Murphy’s
- November – iLikeOffers.co.uk is given a place on the Rackspace startup scheme
- December – Performance Digital acquires premium travel domain, FindHotels.co.uk
2014
2014 – Further investment in tech development
- January – Performance Digital launches new company website, fully responsive to all devices
- February – Leading app review site AppNews.co.uk is acquired by Performance Digital
- March – Performance Digital acquires Sydney Shopping Guide app and starts re-developement project
- April – International voucher code site portfolio is re-designed and integrated on a responsive framework
- May – Performance Digital acquires premium domain name SpaGuide.co.uk
- June – Performance Digital provides further support for clients across Singapore with the launch of PromoCodes.com.sg
- July – The Sydney Shopping App is released after being completely re-designed and with new functionality integrated
- August – Australian student discount website launched as sister-site to Student-Discounts.co.uk
- September – SpaGuide.co.uk is officially launched and within days is featured offline in the Daily Mail
- October – Performance Digital continues premium domain acquisition strategy, with purchases including Babywear.co.uk
- November – SpaGuide.co.uk is featured in The Huffington Post, looking at a new breed of men visiting spas
2015
2015 – Expansion in Asia
- January – Performance Digital expands further into Asia with the launch of three new sites:
- PromoCodes.com.my for Malaysia
- PromoCodes.com.ph for the Philippines
- HKPromoCodes.com for Hong Kong
- January – The London Shopping Guide app is soft-launched on the Apple App Store and Google Play
- February – Performance Digital continues diversification into content marketing with launch of Gorillas.co.uk
